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WHAT I DO

Visual treatments to define your brand that stay on mark with your mission and your values.

Graphic Design

Visual systems and flows that lessen cognitive load, and let your users achieve the tasks that you’ve created to make their lives easier.

UI/UX

Motion that catches the eye of today’s audiences to ensure that your message is received. 

Motion Graphics

Present your best face with your always-open, online presence. Designs that convert with your customer’s journey at the forefront of thought.

Web Design

Ads, documents and more - on brand and delightful. Ideas to carry your story wherever it is encountered, whether in the wild or for your internal audiences.

Print Design

Your brand come to life, dancing or austere. Make your mark on the world.

Illustration

WORK

page layout - rock and root magazine

Rock & Root Magazine

Rock & Root is a rag dedicated to trail runners  in the Appalachian region. Here I created the magazine's identity, layout spreads, a media kit, and an invitation for the magazine's release. 

PRINT DESIGN | LAYOUT DESIGN | BRAND DESIGN

Crazy Mocha style guide mockup

Crazy Mocha Coffee Co. 

I worked on creating a new branding system for this Pittsburgh, PA coffee powerhouse. Here I redesigned their logo, a new brand guidelines document and business documents. 

GRAPHIC DESIGN | DOCUMENT DESIGN 

cyclist wearing sign

Kick Me Signs

This entrepreneur contacted me to create a visual identity for his business and help him create his product. The company focuses on urban bicycling safety and the product is designed to make vehicle drivers aware of lane-sharing laws and increase the cyclist's visibility.

GRAPHIC DESIGN | TECHNICAL DESIGN | PHYSICAL PRODUCT DESIGN

Mayberry Craftsmen logo

Mayberry Craftsmen

Mayberry Craftsmen is a team of high-end wood working contractors creating beautiful living spaces in the mountains of Utah. I was contacted to create a visual identity to take the business to the next level. 

GRAPHIC DESIGN

Pamlico Labradoodles website mockup

Pamlico Labradoodles

I was contact by this home-based breeder to create a visual identity, design legal documents, and build a website via Wix with an easily updated structure. The website needed to include a payment portal and booking schedule for buyer visits

WEB DESIGN | GRAPHIC DESIGN |  BRAND  DESIGN

Data Destruction - print magazine ad

Data Destruction, LLC

As the in-house designer here I oversaw all communications collateral, creating assets for print, digital, marketing and environmental mediums. I managed the company's website and expanded it to include scalable solutions for projected growth, implementing a booking feature and troubleshooting issues with front-end and back end  code. 

WEB DESIGN | UI/UX | GRAPHIC DESIGN | MOTION GRAPHIC

| PAID ADS

Sentence Soup laptop mockup

Sentence Soup Web App

I worked on a product team to create a Minimum Viable Product for this Ed tech startup. Here I conducted user interviews, created prototypes, implemented feedback and designed the logo and website. I worked with the team to present our findings and advise on future development of features. 

UI/UX | GRAPHIC DESIGN |  WEB DESIGN

Venmo feature addition phone mockup

Venmo Feature Expansion

I worked on a product team for this project to explore a new feature for the popular fund-sharing app, Venmo. Here I conducted user interviews, created prototypes, and worked out how to implement the new feature through iteration with user feedback, and presented findings.  

UI/UX | GRAPHIC DESIGN | INFORMATION ARCHITECTURE

Venmo Feature Expansion

I worked on a product team for this project to explore a new feature for the popular fund-sharing app, Venmo. Here I conducted user interviews, created prototypes, and worked out how to implement the new feature through iteration with user feedback, and presented findings.  

UI/UX | GRAPHIC DESIGN

 INFORMATION ARCHITECTURE

Sentence Soup Web App

I worked on a product team to create a Minimum Viable Product for this Ed tech startup. Here I conducted user interviews, created prototypes, implemented feedback and designed the logo and website. I worked with the team to present our findings and advise on future development of features. 

UI/UX | GRAPHIC DESIGN |  WEB DESIGN

Data Destruction

As the in-house designer here I oversaw all communications collateral, creating assets for print, digital, marketing and environmental mediums. I managed the company's website and expanded it to include scalable solutions for projected growth, implementing a booking feature and troubleshooting issues with front-end and back end  code. 

GRAPHIC DESIGN

Pamlico Labradoodles

I was contact by this home-based breeder to create a visual identity, design legal documents, and build a website via Wix with an easily updated structure. The website needed to include a payment portal and booking schedule for buyer visits.

WEB DESIGN | GRAPHIC DESIGN |  BRAND  DESIGN

Mayberry Craftsmen

Mayberry Craftsmen is a team of high-end wood working contractors creating beautiful living spaces in the mountains of Utah. I was contacted to create a visual identity to take the business to the next level. 

GRAPHIC DESIGN

Kick Me Signs

This entrepreneur contacted me to create a visual identity for his business and help him create his product. The company focuses on urban bicycling safety and the product is designed to make vehicle drivers aware of lane-sharing laws and increase the cyclist's visibility.

GRAPHIC DESIGN | TECHNICAL DESIGN | PHYSICAL PRODUCT DESIGN

Crazy Mocha Coffee Co.

I worked on creating a new branding system for this Pittsburgh, PA coffee powerhouse. Here I redesigned their logo, a new brand guidelines document and business documents. 

GRAPHIC DESIGN | DOCUMENT DESIGN 

Rock & Root Magazine

Rock & Root is a rag dedicated to trail runners in the Appalachian region. Here I created the magazine's identity, layout spreads, a media kit, and an invitation for the magazine's release. 

PRINT DESIGN | LAYOUT DESIGN |

BRAND DESIGN

Derek Watson Design cardinal logo

Hi, I'm Derek

I am a visual designer based out of Denver, Colorado

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