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Thoughtfully Waging War On
Cognitive Overload

Years of electrical work in a former life taught me to think aesthetically and systematically about how to make my work look professional, from the rough-in phase to the trim-out phase. It was after installation of light fixtures that I got to watch light illuminate the spaces they were meant to and it piqued my interest in the whole user experience of a home and how it is, at its simplest definition, a product.

I thoroughly enjoyed the look and feel of something well-designed. Thinking back to where that may have all started I realized that the skateboarding culture I had grown up with was my first real natural inclination to brands, their stories, and how they earned allegiances. Although two different products from trucks to skate decks weren’t too terribly difference it occurred to me that what truly set them apart was their presentation. The logos, the artwork, the messaging. 

That’s what I wanted to do. Help brands stand apart from their competition. 

 

So, I began my journey to learn how to do that. My path has led me to work with startups, entrepreneurs, and business owners across various industries. Each one I’ve made my own, learning how each communicates with their publics to make their value proposition the one that made the consumer say “yes”.

That’s what I wanted to do. Help brands stand apart from their competition. 

 

So, I began my journey to learn how to do that. My path has led me to work with startups, entrepreneurs, and business owners across various industries. Each one I’ve made my own, learning how each communicated with their publics to make their value proposition the one that made the consumer say “yes”.

I thoroughly enjoyed the look and feel of something well-designed. Thinking back to where that may have all started I realized that the skateboarding culture I had grown up with was my first real natural inclination to brands, their stories, and how they earned allegiances. Although two different products from trucks to skate decks weren’t too terribly different it occurred to me that what truly set them apart was their presentation. The logos, the artwork, the messaging.
I came to design after serving honorably in the Army and deciding that I wanted to do more with myself. Years of electrical work pre and post service taught me to think aesthetically and systematically about how to make my work look professional, from the rough-in phase to the trim-out phase. It was after installation of light fixtures that I got to watch light illuminate the spaces they were meant to and it piqued my interest in the whole user experience of a home and how it is, at its simplest definition, a product.
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